Need

Working with an existing budget, pull together the various communications JBC has in-house and create a dynamic, thought-provoking and informative company profile, that current and new businesses will immediately understand. JBC are more than a contractor, so let's tell everyone!

Solution

The creation of a 16 page brochure and supporting case studies that demonstrate the key products of the business.

The tone of voice was set to educate the industry on the key issues of energy and the climate. JBC are sympathetic to these needs, and the brochure filters the beneficial solutions and ideas to their customers along with demonstrating the financial returns.

Result

Now more focussed and informative, the ongoing marketing support provides clear factual information that supports their business, this leaves the company focussed on business development and ultimately winning new contracts.

Definitive Creative has recently supported JBC on a industry exhibition and feedback has been 100% positive. Early results of focussed marketing has lead to stronger enquiries and a higher percentage of pipeline business.