01

Don't compete on price

Customers take seconds to judge how professional your organisation is by the way your marketing and communications look. Unfortunately you may not necessarily be perceived as well as you think you are.

Looking professional isn't hard. Investing in well crafted design adds pounds to your bottom line. According to the Design Council, two thirds of companies who ignore design have to compete mainly on price. Where does that leave you if your competitors decide to cut their prices? Making little or no profit... or worse... going out of business. Horrible places to be.

If potential customers take one look at your marketing and think 'nah thanks', you've lost them at the first hurdle.

You don't often get a second chance to change their opinion - or if you do, it takes a lot more effort than if you make a great impression first time round.