OffBeat Brewery
Identity and Marketing
OffBeat Brewery is a craft brewery based in Crewe, Cheshire, producing an awesome range of beers packed with flavour to tantalise the taste buds. The twist - they are all brewed by a "chick," just one of the elements to bear in mind when OffBeat approached us to discuss a brand identity for their new business.
Bayfield Group
of Opticians
On Going Marketing and Promotion
Many of Definitive's new customers like to put us to the test before unleashing us on their brand, and the 'Bayfield' group of opticians was no exception.
With three opticians strategically placed around Leeds, one of which is right on the campus of Leeds University (University Vision), our first assignment was to promote FREE contact lenses to the new cohort of 2010 university students.
The Whimsical
Cake Company
New Business Promise
Establishing a new business can be very daunting at the best of times, however in the current climate it can seem like an impossible task.
With a new business comes new costs and we understand that this can spiral out of control. Our 'New Business Promise' enables newly encorporated companies to be able to afford a professional and established identity without compromise.
JBC Industrial Services
Ongoing Marketing
Like any business that succeeds, it is imperative to be as diverse and dynamic. JBC was originally established in 1978 to service and repair industrial burners. However with a rapidly expanding energy market JBC evolved to meet the growing needs of the industry, which included inspections and mechanical works. Now a versatile contractor for national Blue Chip clients, JBC require marketing communications to support their exceptionally high level of service.
Red Contractors
Full Service Marketing,
Communications
Red Contractors offers an unrivalled customer service with quick and accurate staff payments. Their remit is to become businesses' own Business Managers. Supplying access to records at any time, with the services of an in-house accountant to use for Self Assessments tax returns. This message was to be brought to market with clear calls to action in a simple and understandable way using a strict budget and exploring government funding.
La Bella Vita
Identity & Marketing
For Italian Restaurant
Authentic, warm, rich, elegant and full bodied. These were just some of the words we used to describe the food at this Garforth based Italian restaurant when we were originally invited to dine and discuss a brief with the family owners.
Greens Park Homes
Total Rebranding for Holiday &
Residential Homes Provider
Greens construct only the best quality homes for those who wish to retire to a more tranquil lifestyle. Definitive weighted the creative heavily on the experience a new resident would have, right from the point of reading a Greens brochure or visiting the website, through to the point of moving in and boiling that first cup of tea.
Castles Shopfitters
Brochure & Packaging
Castles are a well established shopfitting, design and build company who required a corporate profile to reflect their image and the quality of their craftsmanship. Work included all photography, design, print and packaging.
CPI Moto
Ongoing advertising and promotion
Approached by one of the major importers of CPI Motorbikes for the UK, Definitive are proud to have been associated with all marketing and advertising for a dealer in the North of England. We regularly produce advertising for national magazines and national motorbike shows, which involves copy writing, commissioning photography and booking advertising space for CPI in Huddersfield.
Recruit Yorkshire
24-page glossy magazine with 250gsm cover, 170 gsm inner, full-colour throughout
We created a strong identity to carry the authority of the magazine to its target audience. Each section has been carefully designed so that every feature is given maximum exposure and advertising content is never imposing. Editorial is focussed to specific sectors with clear and concise presentation.
Midas
Magazine Design
Our major contribution to the magazine industry is the international contemporary design magazine MIDAS (Magazine of Interior Design and Style), an interior design magazine for the high end market. This 160 page glossy full colour magazine is produced completely in-house. We manage the photo editing, colour correction and design.
CCS Shopfitters
Total Rebranding for
Scottish Shopfitting Company
Our brief was to create a brand to complement CCS's quality craftsmanship. With research into the types of business being conducted by CCS and the type of brands they are in constant dialogue with, we set about establishing a style that would fit right in with the likes of M&S and Zara.
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